CONVEY: created a series of promos showing how international students learn and live while attending Lane Community College, located near Eugene, Oregon. Produced in cooperation with ICEF – an agency that facilitates student recruitment globally,
Above is a general “Destination” promo about the area, using a mix of footage of actual international students and stock footage provided by Travel Oregon.
Multiple promos geared to different audiences were created, with similar opening and closing segments to share common points, and middle sections with specific messages featuring conversations with actual LCC international students – an example is below.
Versions with always-displayed subtitles were created for use at trade shows and recruitment fairs, in situations where the monitor might not be heard.